If you’re a cover band or live musician, promotional videos are essential. They give an allround feel for who you are and what you do, helping to build trust between you and potential bookers. The more interesting and engaging videos you publish, the more likely you are to get the right kind of gigs. And the more varied those videos are, the better someone can get to know you. Here are 5 Promotional Video Type suggestions for Your Band:
1 - The Promo: If your band only has one video, it should be this! A “promo” is usually a short presentation of between 30 seconds and 3 minutes, showing your band in the best light. It should contain live performance footage, and be aimed at a specific target audience.
2 - The Craic: Videos don’t necessarily have to be serious. An off the cuff recording of a funny moment on the way to a gig or at rehearsal, is a great way of showing the band’s human side. They’re also great for looking back on later!
3 - The Blog Song: As a cover band or live musician, you’re learning and rehearsing songs on a weekly basis. Pick one every week and film it live. It doesn’t require any high quality production or lighting. Just prop up your phone, get a reasonable picture and decent sound, and away you go. Your rehearsal room or sofa is perfect, but for added atmosphere, do it somewhere interesting like in a cafe or bus.
4 - Stream Live: Stream one song during every gig. Apart from allowing potential bookers to engage with you in real time, you’ll also end up with a great timeline of performances.
5 - The Interview: Websites and social media have taken a lot of the personal contact out of making an initial connection with potential bookers. That doesn’t mean that you can’t have a human element however. Make a video of your Act just talking in an interview situation. Use it as a chance to allow people to see the real you outside of the music and performance..
Making videos isn’t just about getting more gigs. They are about having fun with your mates and expressing yourself. Be creative, be adventurous, and above all enjoy it.